Ask any Sales and Business Development professional about follow-up and I bet that their responses and sentiments are the same.

“I hate to follow-up”.

Indeed, the follow-up is a tough game and it permeates the entire Sales and service cycle.

No everyone wants to be follow-up and no everyone wants to do a follow-up.

How can we give ourselves the highest chance of success if and when we have to perform the task?

Are there any unique ways in which we can grab the customer’s attention?

Watch on!