She hit the music scene in 2006 and it hasn’t been the same since. Taylor Swift has the records to prove that she is one of America’s top artists. T. Swift recently earned her place in the 2016 edition of Guinness World Records which was released this past September, 2015. She is listed as banking the most million-selling weeks on US albums charts: Taylor is the only act to notch up 3 million-selling weeks on the Billboard 200 albums chart since sales started being tracked back in 1991. That is a phenomenal accomplishment.
Justin Timberlake lives up to his belief that you should make yourself constantly visible to the public. He has made lots of appearances, even just in the last few months. From his debut in the American Century Championship celebrity golf tournament in Lake Tahoe, to starring on the Jimmy Fallon show in September and onto the celebration of Ellen’s 2000th show. He keeps himself busy with appearances and for good reason.
Behind all of this publicity and madness is two people who are both very good with business and marketing themselves. They created a fan base and a following by making their name and face the brand.
How do you build a fan base and keep them interested?
Fit for a fortune 500 Company, Taylor Swift’s marketing technique would be something like this:
- Relate to your fans
- Give them a reason to follow you on social media
- Reward fan loyalty
- Make sure your communication is a two-way street
- Build solid brand partnerships
- Make product launches a true event
- Keep your brand story consistent
Justin Timberlake has a similar style but little different approach. He holds to the following ideas:
- Adapt and change with your audience base
- Engage your audience and get them involved
- Don’t work solo
Now you might ask, what good is this for a business? In today’s world, digital marketing is like having a solid salesman in the 90s. We come across a lot people who don’t understand social media management in Kansas City. Typically, they feel it is something anyone, who is of the younger generation, can do or they feel it’s something they can do themselves. There is a lot of components incorporated into making “engagement” continually online and there is a certain order. Everything is scheduled, with purpose, and has a rhyme and reason. You can’t just post to post as there is a method to it. If social media management in Kansas City is done right, it can honestly make or break your brand. These celebrities understand that and use outstanding tactics both online and in person to get the publicity and results that they desire.