In the old days – There is “The Art of War”.
Fast forward today – There is “The Art of No”.
In fact, the ability for us to say “No” is a badge of honour that we should wear on our chests.
Too many of us worry about social judgement and therefore we default into agreement.
Saying “No” is key to safeguarding our time and effort for productive purposes.
When was the last time we said “No” to anyone?
If you are a Sales professional, how do you navigate the string of “No’s” coming from your customers?
