Every Sales and Marketing professional is concerned about conversions.

Indeed, every effort that is committed to prospects and campaigns ought to yield positive outcomes when it comes to effective Sales conversions.

Oftentimes, most of the time – It just doesn’t work that way.

That is because we are too mechanical about it.

Behind every successful transaction and buy-in is a strong, growing professional and personal relationship.

Relationship matters.

We buy and engage with people we trust.

Today we talk about the importance of relationships.

That’s because relationship is the reason businesses thrive.