When we hop into our social media accounts, it becomes an auto-pilot affair to want to build a following.
Yet we never stopped to ask ourselves for what purpose we are building a following for. Too many of us bleed when it comes to chasing the Total Followers Count on our individual social media accounts.
Where does that bring us?
And the million-dollar question must be raised – How do we monetise these social media platforms?
At the back of monetisation intent, does relationships really matter in the digital space?
